What is prohibited in life insurance advertising, according to Rule 13?

Describing life insurance as an investment is prohibited in life insurance advertising according to Rule 13. This rule is in place to ensure that consumers do not misunderstand the nature of life insurance policies. Life insurance is designed primarily to provide financial protection for beneficiaries in the event of the policyholder's death, rather than to serve as an investment vehicle. If life insurance is portrayed as strictly an investment, it may lead consumers to have unrealistic expectations about the policy's benefits and its potential for growth, which can detract from the actual purpose and function of the insurance product.

Emphasizing life insurance purely as an investment might also obscure vital aspects such as the costs involved and the risks associated with using life insurance products for investment purposes. Rule 13 aims to promote clear and truthful advertising practices, ensuring that consumers have accurate information to make informed decisions regarding their life insurance needs.